No-load mutual fund share classes, particularly those without 12b-1 fees, have become the single most important share class in mutual fund sales through intermediaries, according to a study by Strategic Insight.

No-load shares accounted for 47% of sales in 2010, up from 42% in 2009 and 34% in 2007. The next most popular share class was “A” shares sold at NAV, accounting for 28% of sales through intermediaries in 2010. The third-most popular share was “A” shares sold with a commission, accounting for 14% of fund sales through intermediaries in 2010.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.