Genworth Financial this week debuted a free, web-based mobile app that lets investors and advisors calculate their expected long-term care expenses from their iPhones or iPads and, simultaneously, get down to the business of adjusting their long-term financial planning goals to meet these rising costs as they age.

Genworth’s “Cost of Care” mobile app can be downloaded from Apple’s iTunes store at no charge and lets advisors access national and long-term care costs from 437 regions across all 50 states. Its launch coincides with the release of the firm’s ninth annual Cost of Care survey.

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