NEW YORK - Selling mutual funds offshore holds great potential, but it is complicated and requires local expertise, agreed mutual fund executives at a forum here last month.

Inconsistent tax laws and inaccessible distribution channels make a strong case for establishing, managing and marketing offshore funds locally through joint ventures or alliances, said speakers at the Offshore Funds Forum, June 28th and 29th. Eventually, foreign investors will want global brand names and expertise and it will be possible for U.S. mutual fund companies to enter offshore markets independently or through acquisitions, speakers said. But for the time being, mutual fund companies wanting to do business abroad are beholden to local partners and tastes, they said.

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