Feeling older and fully realizing they have to get serious about preparing for retirement, investors aged 50 and above are an ideal target for fund companies and their sales intermediaries.

Once a person turns 50, AARP research shows, they begin to grasp their mortality. And they have wealth they want to put to work. "Turning 50 is significant in people's lives," said Danielle Holland, vice president of communications and research at the Insured Retirement Institute, speaking during a recent AARP and IRI webinar, "Communicating With Older Clients." "Turning 50 is a trigger point in their physical and mental well-being."

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