The people who become financial planning clients are fortunate. They typically grew up learning the value of a dollar and basic money skills - how to earn, save and budget. The next step for them is to seek out expertise in comprehensive wealth management to take advantage of all the services offered by financial planners.

But there are many people with more basic needs. These people have never mastered remedial asset management skills, and most financial planners don't provide services to help them. Today's difficult economy has boosted demand for what we call budget coaching, which means there's a huge underserved population looking for the kind of help not normally found on our profession's service menu. So how can planners fill the void?

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