If a mutual fund company's return on an advertising campaign could be measured in terms of growth in assets under management, then the five-year-old print ad campaign of Putnam Investments of Boston has delivered a 256 percent return on investment.

A tremendous increase in assets under management since Putnam began advertising in print - from $90.93 billion in December 1993 to $323.8 billion today - prompted the firm to launch its first-ever television advertisement on Oct. 24. Putnam is hoping the 30-second TV spot will reinforce its continuing print campaign and elicit an even more enthusiastic response from investors, said Louise Kuo, managing director and director of corporate marketing at Putnam.

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