The "quiet company" is about to make a little more noise in the financial services market.

Northwestern Mutual, which has touted itself as a subdued firm for decades, has launched a national marketing campaign to induce consumers to "have a quiet conversation" with one of the 7,900 representatives of the Milwaukee-based financial services firm's network. The campaign marks the first time the insurer will have a year-round presence in a variety of upscale markets at various times of the day.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.