As senior vice president and director of national sales for Van Kampen Funds of Oakbrook Terrace, Ill., Dominic Martellaro is not just responsible for overseeing financial institutions, broker/dealers and financial advisors. He feels a special kinship with this audience. In his mind, he is one of them.

Martellaro, who began his career 16 years ago as a retail broker at Dean Witter in Denver, believes that genuinely understanding exactly what registered reps do on a daily basis means he is able to better address their needs.

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