During a time when mutual fund complexes have been slashing their marketing budgets, The Hartford has launched a lavish $20 million television and print campaign that pulls directly from Hollywood's pool of talent.

The campaign's television spots were directed by Tony Kaye, who also directed the highly acclaimed American History X, a film about two brothers tangled in Southern California's skinhead movement. The ads' score was lifted from the Kevin Spacey film "Pay It Forward."

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