To keep talented and honest people, mutual fund firms would be best advised to adopt a sort of "corporate culture," a
Russel Kinnel, the company's director of mutual fund research, recalled the good deed of a
Kinnel reports that the corporate culture at
But companies like
Other companies fall somewhere in the middle. Kinnel uses the example of
Grading firms on corporate culture has become easier during the scandal, Kinnel says, as companies that put the idea of profits ahead of the welfare of investors have stuck out in the crowd and firms with "investor first" mentalities have continued to prosper.
