Wanger Asset Management of Chicago, adviser to the Acorn Family of Funds, has launched its first-ever print advertising campaign with an ad that began running in the Wall Street Journal April 17. The ads, which play on the them of the fund family's new tag line, "Money Changes Everything" were developed in conjunction with Arian, Lowe & Travis, the Chicago ad agency Wanger hired last fall.
A total of seven ads with similar themes have been developed and are scheduled to run over the next four weeks in the Wall Street Journal. Each ad will include a graph showing how spending may increase over an individual's lifetime as he prospers. In the first ad, the graph is labeled "Things That Depend On You." The chart's vertical axis shows increasing assets (represented by a single, double and triple dollar signs) while the horizontal axis is marked by three life junctures. The first mark, "Your Fish," indicates expenses when one is single. The second mark is "Your Family" and the third is, "The GNP."