Financial advisors eager to reach the highly coveted high-net-worth investor crowd are quickly discovering that social media sites such as LinkedIn, Facebook, Twitter and Google+ provide the most effective and efficient way to connect with these increasingly more informed clients.

According to a Cogent Research survey of American and Canadian investors with more than $100,000 in investable assets, more than 5 million high-net-worth investors are currently using social media for a variety of financial planning and investment research activities. Of this group, almost 75% identified LinkedIn as the social media platform they use the most for investment research—more than twice the number who are using Facebook, Google+ and Twitter combined.

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