Engaging female clients requires time, effort and a commitment by you and your entire practice to ultimately generate results. In my last article, we discussed five key differences in how men and women communicate, relate interpersonally, learn, are hardwired, and view wealth. Recognizing these differences is important to effectively capitalize on the opportunity to focus on female clients.

The reality is that you may have to break some long-standing habits. In this article, I’ll introduce the first step of a comprehensive three-step process you may want to consider to help you identify and implement the right solutions and approach to your business: determining your at-risk assets.

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