We can talk for a long time about why financial advisors should incorporate social media marketing into their practices.

The manifold benefits include giving an advisor total control over his or her image and infuse the practice with a modern feel that attracts a broader client set. But this new social media undertaking has taken off so rapidly, enveloped so many in a short time, that advisors hardly have time to ask themselves an important question: ‘How do I know that this really works? How can I measure the direct impact on my practice and my bottom line?’

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