I officially launched my RIA when I clicked send on the press release. After a week of unofficial ad-hoc marketing while my website was being finalized, it is now ready, so it is all systems go.

Coordinating a press release was something I was intending to do all along but when the time came, I realized it was something I wasn’t prepared for. Not being one to miss a self-imposed deadline, I worked out what I wanted to say and aimed to get it out by 10:00 a.m. Not having ever sent a press release before, I went to some historical ones that I have been quoted in for inspiration. Using that template, I wrote my own and set out to find a service to release it.

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