We can't talk about women and investing without discussing the pay gap that continues to exist. And we need to talk about it because the challenges women face -- earning less and living longer on average than their male counterparts -- greatly affect how they invest and what they're looking for in a planner.

Data from Pew Research Center shows that women continue to earn less than men despite the fact that more women are working today than ever (46.7% in 2010, compared to 38% in 1970) and more women than men are earning bachelor’s degrees (36% of women ages 25 to 29 in 2010, compared to 28% of men in the same age group).

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