Marketing

The industry is increasingly turning to social media to win new business and engage with today's tech-savvy investors.

Older, wealthier customers are eager for more digital interactions, according to a study, and are increasingly ready to switch firms to obtain these and other services.

The award-winning advisor marketing technology firm is celebrating a new deal on the eve of its inaugural conference in Las Vegas.

Wealth management firms are racing to create distinct images for themselves, with surprising results.

The new moniker Trutoro reflects a Latin word commonly used by advisory brands and an animal that’s synonymous with investment returns.

There are decisions to be made ahead of final guidance to be released by the commission later this year.

Akshay Singh’s Indyfin seeks to give more independent practices access to client leads and the potential opportunity of online reviews.

With practices innovating in the way that they engage with clients and prospects, some may be missing out on business opportunities.

To engage current and prospective clients, advisors need to hone their voices, curate content and develop consistent posting habits, among other practices.

Social media and solid investing don't always mix.