AI Agents vs. Internal Chatbots: Understanding Their Capabilities and How They are Converging

As AI becomes more deeply embedded in wealth management, many firms are deploying both internal chatbots and AI agents—but how to use each effectively can be confusing. In this session, we'll demystify these two powerful tools, breaking down their core functions, ideal use cases, and how they can complement (not compete with) one another across the client service lifecycle.

You'll walk away with a clear framework for:

- Understanding the differences in intelligence, autonomy, and functionality between internal chatbots and AI agents.

- Identifying which tasks are best suited for each—from simple information retrieval to complex multi-step client actions.

- Mapping AI tools to specific advisor workflows, from onboarding and CRM updates to meeting prep and follow-up.

- Avoiding common mistakes that lead to inefficiencies or missed opportunities in AI strategy.

Whether you're an advisor looking to boost productivity or a firm leader building an AI roadmap, this session will help you deploy the right tool, in the right place, at the right time.