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Deborah Holloman

Deborah Holloman

Mrs. Holloman has nearly 25 years of experience developing advancements in customer service strategy, process, modeling and measurement. Under her leadership, BB&T spearheaded an enterprise-wide initiative to create an operational-based client service strategy known as the Perfect Client Experience or PCE. Her efforts included leadership strategy as well as executional platforms that could be localized, replicated, reinforced and measured across the organization to include front lines and back room functions. The prescriptive tools that she and her team developed provide a significantly contribute to customer satisfaction and loyalty results.She currently leads BB&T’s corporate strategy to better understand and leverage the intimate connection between sales and customer service. Mrs. Holloman has experience in process improvement and quality, financial planning, asset/liability management, sales finance, wholesale lending and treasury management.Mrs. Holloman, a Six Sigma Black Belt from North Carolina State University is a graduate of the North Carolina School of Banking. She holds a bachelor’s degree in accounting from Barton College in North Carolina.