As advisors – and entrepreneurs – it’s hard to come across a marketing idea we don’t love. Because of this, we all have a tendency to lose the balance between strategic thinking and the little things that need to be done to ensure the big picture vision is properly executed. Many of us forget the little details are essential to executing a large-scale project. We’re convinced it’s the small stuff we need to ignore, when, in fact, these details should be held with the same importance.
All Financial Planning articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, blog discussions, the iPad App, CE Exams, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our daily or weekly e-newsletters covering the latest breaking news, opinions from industry leaders, developing trends and growth strategies.