Balancing Details and Big-Picture Thinking

As advisors and entrepreneurs its hard to come across a marketing idea we dont love. Because of this, we all have a tendency to lose the balance between strategic thinking and the little things that need to be done to ensure the big picture vision is properly executed. Many of us forget the little details are essential to executing a large-scale project. Were convinced its the small stuff we need to ignore, when, in fact, these details should be held with the same importance.

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