Keeping the UVP ďall about themĒ is important. When forming your new UVP, return to the fundamental questions: Who (specifically) is the target group? And what (specifically) is the groupís greatest concern? In my experience, advisors almost always think about their UVP in terms of what they have to offer rather than what the target clients are most interested in receiving. Keep returning to the needs of your potential target group.
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