3 Mistakes Most Advisors Make When Asking CPAs and Attorneys for Referrals

Building an advisory practice is challenging; according to Cerulli Associates, there are more than 300,000 client-facing advisors chasing the 15.4 million households that control 87% of the wealth.

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Comments (1)
I TOTALLY agree with your message, stop boring COIs and wasting valuable time, yours and theirs. If you want to make this work and generate a productive relationship with a COI you must be authentic and passionate about what you do, who (specifically) you do it for but more importantly WHY you do it.

If you walk in to a COIs office hoping to get ANY referral I can almost guarantee you will walk out with nothing. But if you walk in looking for a very particular referral,a person that is reflected in your business message and model, the kind of client that you are passionate about working with and that effectively comes through in your conversation, you have a much higher chance of getting some traction.
Posted by Adri M | Thursday, April 11 2013 at 1:27PM ET
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