Dry spells can happen to the best of us – and they are always a source of concern. As you realize your new business “well” is running dry, you may even feel a sense of alarm. If the dry spell continues, you may begin to feel panicked sense of desperation. This is not good, as strategically allied professionals, prospects and clients will (whether you know it or not) get a funny feeling that something’s wrong. This may create a self-fulfilling prophecy; as your confidence erodes, things go from bad to worse.
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