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Blogs - The Marketing Maven
Social Media Rules for Financial Advisors
Impact Communications, Inc.
Thursday, October 11, 2012
Partner Insights

Oh the chest thumping, the spamming, the obscenities, the mundaness now that anyone and everyone seems to have a voice on social media. Some days I skim my Twitter, LinkedIn and Facebook feeds and simply shake my head. Most days, however, I find a few gems gleaming in what can seem like an avalanche of gray rubble—and that is enough to satiate me and make the participation worthwhile.

I see myself as a new age explorer, out on the trail, looking for meaning and, hopefully, creating a road map for others to follow. In fact, we are all a part of a grand experiment, and while some “social media experts” will tell you that “social media rules” – and that it’s the magic fairy dust you need to “explode your business” – others will tell you their social media “rules” – their own observations and opinions on how to do it right. In reality, I think that we are, as communities of like-minded people, creating our own “rules” or guidelines. So, I will proffer some of my own observations and opinions in this piece and encourage you to post your own on the discussion thread connected to this article.


(3) Comments
Marie's right, it's a bit of grand experiment right now. Social media marketing is being sold as the 'Magic Dust' of business growth. BE WARNED: it's no small feat to find someone to be your 'voice' and create content that reflects your own personal business outlook. New to social media? Thinking of taking the plunge? My advice is to experiment first with networks on a personal level. Set up personal Facebook and Twitter accounts and get a feel for how things work for a couple of months. Once social media becomes a habit in your everyday life, it's much easier to think of how it might fit in with your business plan.
Posted by Heather C | Friday, October 12 2012 at 2:04PM ET
I agree, social media is one of the easiest and most effective ways of marketing yourself and making your presence felt. Especially FaceBook, Twitter and LinkedIn are very much popular amongst all.
Posted by Jim P | Monday, November 12 2012 at 2:53AM ET
Social media is two way beneficial for financial advisers. Not only can your clients going to learn what you have to offer, but you also get to see them and listen. By connecting with your existing customers you have the opportunity to listen to what is going on in their lives and can help them if necessary.
Posted by Kimmy B | Wednesday, September 11 2013 at 11:31AM ET
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