Understanding the Female Market

A recent study by Fidelity Investments found that 70% of widows fire their financial advisor within one year of their spouse's death. 

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Comments (3)
Great article with some good stats and recommendations. Male advisors can do a great job with female clients but they do need to understand key gender differences and let go of stereotypes and biases.
Kathleen Burns Kingsbury
Author, How to Give Financial Advice to Women and How to Give Financial Advice to Couples
Posted by Kathleen K | Tuesday, October 29 2013 at 7:42AM ET
I totally agree with the article. It may happen that the wife is a financial advisor and yet her husband will behave as though she understands nothing about finance. Financial advisors would do well to understand the strength of women power in financial matters, as primary earners, as secondary earners, as the higher earners, as the ones inheriting wealth. On all counts, be ready to deal with female clients.
Posted by tasha123 s | Wednesday, October 30 2013 at 1:42PM ET
Good ideas Jack. nvteeneLegacy planning is a way to uniquely engage with her...

Posted by Tony D | Thursday, November 07 2013 at 11:26AM ET
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