If you’re an advisor, you probably have a website. And you may belong to a social network such as LinkedIn or FaceBook. But to really make your website and social media efforts pay off, you’ll need to do more, experts say. The good news is that it’s not that difficult to strengthen your online presence -- and a stronger online presence can lead to more business.

Here's an interactive slideshow featuring eight tips for financial advisors to build a compelling online presence to garner more referrals, provide better service and increase assets under management.