Given the mix of personal and professional content that people share on Twitter, it could be a great resource for finding new clients.
Twitter is the easiest way to build a brand on social media, says Matthew Halloran, advisor coach and author of The Social Media Handbook for Financial Advisors.
Automated services give advisors a time-efficient way to develop a presence on Twitter. Halloran points to two in particular: Tweepi is a software plug-in that automatically follows or unfollows users based on the geographic or other parameters you set to find your target audience; Tweetadder can do this and automate tweets as well.
“Robots can do this for you,” says Halloran. “Very few advisors are using Twitter, but if your audience is younger, you’ve got to be on Twitter. It’s texting on steroids.”
Mitch Slater, a UBS advisor and social media user, says that while LinkedIn is truly the best platform for finding new business, he uses Twitter as a way to keep up to speed on clients. “You can gather great information,” he says. “Search social media to get a sense of what clients are saying and talking about.”
In fact, it’s important to be patient with and put the time into social media, he adds. “Focus on building rapport, not on making a quick sale.”