Wunderlich Securities has bolstered its presence in the South with the addition of six advisors in Dallas, Houston and its headquarter city of Memphis, Tenn.

“We consider Texas to be an extremely important market and have made a strong commitment to growing our services here,” Lynn Houston, branch manager in the Houston Branch, said in a statement.

In Houston, the firm brought on industry veteran Richard Badger as senior vice president. He started his career in 1995 and spent the last 13 years with Sanders Morris Harris, according to records with the Financial Industry Regulatory Authority. Wunderlich also nabbed Paula Mott, who began her career at Morgan Stanley in 2011, according to FINRA.

The firm recruited Jeff Nuziard and April Spicer to its Dallas office. Nuziard joined the industry in 2011. Spicer has 15 years of experience as an advisor with the Mormac Group.

In Memphis, Wunderlich snapped up former Raymond James advisor Jenny King. King had been with Morgan Keegan since 2004 and joined Raymond James when the two firms officially merged in February of this year.  King served as the director for marketing for retail fixed income trading for nine years at Morgan Keegan.

Wunderlich currently has around 110 employee brokers in its Private Client Group spread across 26 offices in 15 states.