Eric Sheikowitz

In a highly competitive industry, one of the most common questions advisors face is: How do I differentiate myself? Here are twelve steps to help you stand out from the competition.

Assessing your current business is an absolutely mandatory analysis you must make to achieve success. The assessment needs to address where you are today, where you want to be at some point in the not to distant future (perhaps three years) and the gaps between the two.

As a new advisor, you have the luxury and ability to offer all your clients top notch service. It is easy to make everyone an “A” client when you have a small book to manage. But as the the team at Focus reminds us, as time goes on and your business grows, you start to realize pretty quickly that it is virtually impossible to offer the same type and level of services to every client in your book.

Ask a room full of financial advisors if they have thought about business planning, and most will say yes. Ask that same group of advisors if they have actually taken the time to create a written business plan and more importantly, follow it, and the majority of that room will most likely say no.

How do you stand out and make yourself different in a world where you have so much competition and you are viewed as a commodity.