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Eric T. Peterson

Eric T. Peterson is WebSideStory�s senior e-business analyst. Prior to moving to San Diego, he worked for WebTrends Corporation (now NetIQ), a log file analysis and security software vendor, as well as Web Criteria, Inc., a small usability analysis firm in Portland, Oregon. Peterson is famous for uttering the quote, "If you don�t know what the business objectives of your Web site are, then perhaps you do not deserve to have a Web site at all."