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Kent Leahy

Kent Leahy has been involved in database marketing analytics/data mining for almost 20 years with various companies including American Express, Donnelley Marketing, Citibank, and The Signature Group. He has published articles in the Journal of Interactive Marketing, AI Expert, Direct Marketing, DMA Research Council Newsletter, DMA Research Council Journal, Quirks and DM News among others. He is currently vice president with TMI Associates, Inc. of North Caldwell, N.J., and can be contacted at kentjleahy@al.com.�