Continue in 4 seconds
DM Review wishes to thank Roberta for her monthly Adoption of Business Solutions column. Roberta Moore is president and founder of Qualitative Marketing specializing in association marketing to help high-tech companies open new markets. She has 17 years experience in understanding end-users' Customer Buying Model and in building Market Ecosystems that address it. She has developed and implemented successful end-user adoption programs through a strategy that helps technology companies identify, understand and acquire qualified end users not reached through traditional methods.