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Ron Swift

Ronald S. Swift is vice president of Cross-Industry Marketing Solutions for Teradata, a division of NCR, and an internationally known consultant, author, visionary and strategist in the areas of analytical marketing, customer management systems, enterprise data warehousing, financial management, demand and supply chain support, and electronic commerce. Swift is the author of the book, Accelerating Customer Relationships (2000), and is currently working on another book on the subjects of increasing customer value and the new economics through analysis of integrated customer, supply and financial information. He also is a popular lecturer at major conferences, universities, symposiums, executive forums and leading business schools. Contact him at ron.swift@ncr.com.