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Tammi Kay George

Tammi Kay “TK” George is business intelligence (BI) product marketing manager for SAS Institute. Currently, George is responsible for the global message direction, strategy and marketing of SAS business intelligence. Prior to her marketing responsibilities, George was responsible for SAS Americas' BI field market strategy - working with customers, thought leaders and industry experts to secure SAS' position as a leader in BI.During her time at SAS, George developed award winning integrated outbound marketing campaigns for multiple market channels including midmarket and corporate premier accounts to help customers solve unique business challenges with SAS analytics, data integration and business intelligence solutions.