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The greatest thing President Obama could do on the eve that commemorates the 10th anniversary of the 9/11 attacks is to set a date certain in this calendar year for the withdrawal of U.S. and allied armed forces from Iraq and Afghanistan. Lets now concentrate on making our economy healthy. And, as that happens, we can again help other economies get healthy as well.
August 29
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Many financial advisors are able to successfully pitch their own story ideas, place their own bylined content with reputable media outlets and navigate the PR waters on their own without the help of a professional PR firm or marketing consultant. But if you want to generate more interviews and media success, youll want to steer clear of these harmful (and potentially fatal) rookie blunders.
August 29
Impact Communications -
Russell Armstrong was the 47-year old husband of "Real Housewives of Beverly Hills" cast member Taylor Armstrong. Tragically, Russell committed suicide on Aug. 15, about one month after Taylor had filed for divorce. His untimely death and the subsequent squabbling by surviving relatives highlight the importance of estate planning whether you're famous or not.
August 23
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Youve worked long and hard and now youve finally been quoted in the Wall Street Journal or had a bylined article published in the local newspaper. Perhaps youve just done a radio or television interview. Now what?
August 22
Impact Communications -
Make no mistake. We are going to sail through a lot of these volatile periods over the next five to 10 years and the profession needs to brainstorm better ways to deal with them that won't harm clients and their investment goals. We need to better understand what's going on. And consumers deserve to be told more than just which way the wind is blowing today.
August 19
Financial Planning -
African-American financial advisors just need to look at The Washington Group, headed by managing partner Leo Tucker, to appreciate the realities and the upside potential of their chosen careers.
August 16
Financial Planning -
Zsa Zsa Gabor has never been one to shy away from the limelight. But when does pursuing fame cross the line for a 94-year-old? That point may have come this week, when her husband of 25 years told CNN that he had started the process of donor matching and blood work so he could turn Zsa Zsa into Ma Ma.
August 16
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Since Im such a big proponent of using free publicity versus paid advertising as a business growth strategy, advisors often ask me if it ever makes sense to advertise. In a word, yes.
August 15
Impact Communications -
A recent report from HSBC shows that people across the West -- including the U.S. -- are generally pessimistic about their retirement prospects while those in the East are relatively optimistic. And yet, by every objective measure, citizens in Western developed countries control significantly more assets per capita than their counterparts in Eastern emerging economies. This inconsistency begs the question: Are we ever satisfied?
August 11
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It's hard to argue that markets like this dont take their toll on advisors and clients alike. Managing client expectations is challenging enough already, let alone in the midst of all this volatility. How much communication is enough? Does every client need a call? Whats the right way to stay in touch? Many advisors answer these questions with a mix of proactive outbound calls and responses to inbound calls.
August 9