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O’Gorman is an associate and business lawyer with Foley & Lardner LLP

The firm’s 20-basis-point take will drop, says CEO Walt Bettinger.

Bob Armour is CMO at Jellyvision, an award-winning employee communications technology company.

Advisors must show how to consider the total cost of ownership.

Harry Gottlieb is the founder of Jellyvision, maker of ALEX, an interactive communication software used by more than 8 million employees to make better decisions about their benefit options.

Joakim Wincent is a professor of entrepreneurship and innovation at Luleå University of Technology and Hanken School of Economics.

Mike Ehrle is senior vice president of strategic partnerships for benefits delivery innovator at Hodges-Mace. He is responsible for deepening corporate ties with national brokers, technology consultants, HCM/payroll companies, medical and group carriers, private-equity firms and other key players in the Hodges-Mace ecosystem. Employee benefits firm Hodges-Mace aims to help employees and employers make smarter benefits decisions through a blend of innovative technologies and intelligent service solutions.

Mike was SVP of Sales for two years at Hodges-Mace before being named SVP of strategic partnerships. During this time Mike expanded the sales team from 14 to 35 people, introduced multiple new functions and processes, sold over 200 new accounts and generated approximately $40M of new revenue.

Prior to Hodges-Mace, Mike was responsible for numerous new business development, client retention, sales operations, and strategic initiatives across payer and large employer clients for Davis Vision/Highmark Health and nearly ten years at UnitedHealth Group. In addition, Mike has helped a major consulting house redesign their middle-market healthcare exchange from a product, financial and technological viewpoint. Mike has a Bachelor’s of Science in Business Administration from Drake University and a Masters of Business Administration from the University of Notre Dame.

Jeaneth Johansson is a professor of accounting and control at Halmstad University and Luleå University of Technology.

Malin Malmstrom is a professor of entrepreneurship and innovation at Luleå University of Technology.

Allen Friedman is director of payment solutions at Ingenico Group at North America.