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Gregory D. “Greg” Snell is of counsel and a commercial litigation attorney with Foley & Lardner LLP. He has broad experience in complex commercial litigation in state and federal court, in Florida and around the country, including matters involving employment, health care and intellectual property.

Greg Stuart is the global CEO of the Mobile Marketing Association (MMA) overseeing all aspects of the organizations’ operations and growth. He has transformed the association, attracting business leaders across the marketing ecosystem to lock arms and advance the mobile marketing movement.  By expanding and evolving the MMA’s core resources, Greg has grown the membership to over 700 companies and works alongside top “mobile-first” brands on the MMA Global Board.\n\nThe MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing the channel. \n While Greg is an expert on mobile marketing, his background expands to include the entire interactive arena, as he was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing.  During his tenure, Greg grew the IAB’s revenue and provided vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB. \n\nWith nearly three decades of experience in the digital and technology sectors, Greg has dabbled across the media and marketing landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and other venture-backed businesses. \n\nIn addition to being a sought after spokesperson and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”. \n\nIndustry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing. \n\n

Analysis: Arguably the greatest adjustment pressure will be on annuity companies and broker-dealer and insurance firms that will not likely qualify for the level-fee fiduciary exception.

In 2006, Dr. Gregory Salsbury published his award-winning retirement planning guide, But What If I Live? The American Retirement Crisis®. In addition to being an indispensable resource for the millions of Baby Boomers preparing to exit the workforce, the book also brought to light a host of challenges that posed a serious threat to Americans’ retirement security.\nThree years later, the nation is contending with the worst economic crisis since the Great Depression, and the issues Dr. Salsbury described in The American Retirement Crisis have taken on a whole new dimension.\n“The original concept for my next book was to examine retirement planning through the lens of behavioral finance,” said Dr. Salsbury. “When the crisis hit, it amplified the very issues I intended to discuss, and had a profound impact on the financial security of millions of Americans. My new premise became: Investor psychology meets retirement planning in the midst of a once-in-a-lifetime financial meltdown.”\nRetirementology is Dr. Salsbury’s term for the new way of thinking he believes we must adopt in order to address the fundamental changes in our economic environment.\n“In this market, managing emotions is just as important as managing investments,” Dr. Salsbury said. “The essential questions I try to answer in the book are, ‘How has the new environment impacted spending and saving habits?’ and ‘What can we do to get back on track for our retirement?’”\nDr. Salsbury has spent more than 20 years researching and writing about retirement planning and investor psychology. While gathering material for Retirementology, he conducted focus groups with dozens of couples and families at various stages of their financial journeys. These revealing “man-on-the-street” interviews are sprinkled throughout the book, providing a valuable glimpse into the real-life challenges Americans are facing.\nHe is also a frequent keynote speaker and widely published author in the areas of employee motivation and marketing communications. He earned his doctorate from the University of Southern California and received Master’s degrees from both the University of Illinois and USC’s Annenberg School for Communications.\nDr. Salsbury is currently executive vice president of Jackson National Life Distributors LLC, the sales and marketing organization of Jackson National Life Insurance Company® (Jackson®). He lives in Denver, Colorado, with his wife and three children.

Greg Grdodian brings 19 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.Greg devoted the first 16 years of his career to Infogroup\/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm’s digital products and services. Greg’s latest move to Reach Marketing in 2012 has propelled the company’s stellar growth as the industry’s leading integrated marketing company.Because Greg’s experience covers a broad spectrum of technological knowledge and marketing expertise, he embodies the Reach philosophy of integrated marketing. His clients get the combined benefit of outstanding customer service and innovative concepts.

Telling good stories and providing clear graphics can help advisers manage emotions as well as assets.

Greg Franks is managing partner and president of Snowden Lane Partners.