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Although wealth management firms want to acquire clients for growth, they're missing a significant segment.

The company's latest rollout furthers its onboarding focus at a time when transitioning legacy assets is crucial.

Amy VanHaren is the Founder & CEO of pumpspotting, a community-driven breastfeeding and pumping support platform that enables companies to offer comprehensive baby-feeding benefits to their employees, customers, and patients. 

Melinda Lucy (formerly Huspen) covers the intersection of banking and financial technology for American Banker and is based in New York, NY. Previously, she was a business reporting intern with Digital Insurance via the Dow Jones News Fund. She is a graduate of Fordham University with a major in communications/journalism and a minor in business.