Based on responses from 2,917 "members of the financial planning/investment advisory community," the survey covered more than 800 tools and services across 38 categories. New to the survey this year are three categories: data warehousing, portfolio design and health care planning.
"We want to make it even harder for people to fill out the form," Bruckenstein joked about the new additions. "And I think we succeeded because we got fewer this year than we did last year."
Though the number of respondents represents a slight dip over the previous year — and continues a downward trend seen in recent years — the results are still "the best data available of this sort in the industry," said Bruckenstein, the T3 publisher, industry vet and "godfather of fintech."
And to the hundreds of advisors in the audience, Veres said, "If you're using the survey as a buyer's guide, then this is data you would want to know."
"It's still the biggest survey there is in the tech space," said Veres, the longtime industry observer and publisher of Inside Information. "We feel pretty good about the robustness and the results."
The 78-page
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Among the more notable findings was a jump in market penetration for estate planning tools, more than tripling since 2022, from 10.95% to 39.32%. The explanation, Bruckenstein said, was simple — software developers, aware that
The duo acknowledged that they occasionally hear quibbles about their survey methodology, along with persistent requests from firms to be included. "We get a lot of emails," Veres quipped.
Scroll down for more notable survey findings.
