You already know that social media is among the newest ways to create a platform for attracting a steady stream of ideal clients. But do you know how to use social media to actually get results and bring new business to your doorstep?

A web presence is now mere table stakes: Any prospective clients who are considering working with you will start by conducting an Internet search; without one, it will be almost as if you do not exist. But to successfully draw in qualified affluent clients, you need to go beyond a basic website. You need to use the Internet to position yourself as an authority and expert in the needs of your target clients, and to convey your message through networks of fellow professionals and prospective clients.

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