Investors are more skeptical now than ever about the financial advice they're getting - and the professionals giving that advice. This is not just a financial services industry trend. A significant number of Americans now view the government, the media, corporations - even nonprofit organizations - with rising suspicion and distrust. Author Michael Maslansky calls this a "post-trust era."

When prospective clients first meet you, they won't give you the benefit of the doubt right off the bat. Instead, the starting point is uncertainty and skepticism about whether you are someone they can trust.

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