As the landscape of college savings plans changes, insurance carriers have begun to stake a stronger claim in the battle for 529 plan assets and some industry observers say insurance firms are better equipped to sell the products than traditional fund complexes.

In the past year insurance carriers have stepped up their presence in that market. Hartford Life will launch its plan early next year, following on the heels of its competitors Manulife Financial and American Skandia.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.