Every Valentine's Day, Joy Kirsch, a planner in Dallas, holds an event for friends and clients who - like her - are widows.

"Last year, she had tea for us and she bought us cups and saucers that were heart-shaped," says Judy Helms, a widow and longtime client of Kirsch's. "One year, we went to a chocolate place and had chocolate and wine. Always on Valentine's Day, we know we are going to be special to someone, and it will be to each other."

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