America has yet to witness the tremendous societal transformation retiring Boomers will have, as the oldest is a mere 64 and the youngest, 46. But we are beginning to see signs of the tsunami-sized impact this 77 million-strong army will have on the workplace, the economy, healthcare and even the arts and entertainment.
AARP is also inviting people to share their own reinvention stories in 250 words or less via e-mail to
As an organization that assists and lobbies for older Americans, AARP is a natural choice as a partner for such a television program. More importantly, it can’t hurt visibility for
Two years ago, when
We encourage other investment firms to get in on the ground floor of other entertainment and educational sponsorship opportunities. As we have long advocated, investors want assistance far beyond the hard realities and fear of not having enough money for retirement, and those asset managers that not only have excellent products and services but that can speak to a person’s well-roundedness and well-being in retirement will resonate the most.
For now, AARP and MassMutual have beaten the rest of the industry out of the gate. Take a page from their positive playbook.