BOSTON - Accountants and insurance agents have been stereotyped as boring compared to Wall Street's stockbrokers, but their sales potential is nothing to yawn at, according to fund executives who spoke at a conference here last week.

The conference, "Marketing Mutual Funds to Financial Intermediaries," was sponsored by International Business Communications, a conference organizer based in Southborough, Mass.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.