Having undergone rapid growth in the last 10 years, Enterprise Group of Funds of Atlanta, with $9 billion in assets under management, has decided it is time to attempt its first major advertising campaign in its 32-year history.
Enterprise's new branding campaign, scheduled to begin May 1 on cable television and in investment management trade publications, likens the investment expertise of the firm's portfolio managers to the skills of a professional golfer. The tagline in each spot is, "Lucky? Or are we just that good? Find out for yourself."