Advisers this year remain enthusiastic about exchange-traded funds, but reticent when it comes to real estate investment trusts (REITs), according to a survey of independent investment advisers surveyed by Charles Schwab Institutional of San Francisco.

That means that wholesalers and manufacturers of both types of products have to hone their messages in order to tap into this powerful network, and avoid getting overlooked in a sea of hot products, or seen simply as part of an asset class that has run its course, experts said.

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