An overwhelming majority of financial advisers are not steadfastly selling 529 college savings products, missing out on a viable opportunity to establish stronger client relationships and sales of other products.

Seventy-six percent of financial advisers report that only 1% to 4% of their business comes from 529 sales, according to a survey of 780 financial advisers conducted online by San Francisco-based Zoomerang for John Hancock College Savings of Boston.

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