What kind of marketing support do financial advisers want from mutual fund companies?

A new report, "Effectiveness of Mutual Fund Marketing and Sales Strategies," conducted by the market research firm Rothstein-Tauber of Stamford, Conn., suggests that while glossy brochures are essential for brand building and investor education, advisers more greatly appreciate business tools designed to help them build their businesses and save time.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.