Facebook and Twitter are becoming increasingly important to wealth managers and their clients, but a new survey released by Advisors Trusted Advisor makes it clear that old-fashioned word of mouth is still the most powerful marketing tool for financial advisors and their firms.
The survey, which queried 262 financial advisors in November and December, found the most successful way to land new clients was via referrals from existing clients. The second most fruitful source of new business was referrals from other advisors.
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